SEO keywords are important because they help search engines understand the content of your website and determine how relevant it is to a user’s search query. When you include relevant keywords in the content of your website, it helps search engines understand what your website is about and how it should rank in search results.
Using the right keywords can also help to increase the visibility of your website and drive more traffic to it. When users search for a specific term, the search engine will display a list of websites that are relevant to the search query. If your website includes the keyword that the user is searching for, it is more likely to appear higher in the search results, increasing the chances that the user will visit your site.
In addition to helping with search engine rankings, using relevant keywords in your website’s content can also help to improve the user experience. When users search for a specific term and find a website that includes the information they are looking for, they are more likely to stay on the site and engage with the content. This can lead to increased engagement and potentially even conversions.